How much to charge for photography rates? Whatever figure you arrive at, make sure it's not time-based. Your hourly rate needs to be based on your experience and knowledge. This is a small business strategy lecture on the subject of pricing your work.

This video is aimed at small business owners that often get feedback about their hourly rates. Each business is different obviously, but this is a wake-up call for some of you that may have forgotten the most valuable commodity of all: TIME.